Fair & Lovely Drops Word Fair: Now ‘Fair’ will be banished from ‘Fair and Lovely’
Unilever Company is planning to rename its beauty product 'Fair & Lovely'. The Unilever company has said that it will now remove words like white, fair and light from its beauty product and include women of all colors in its advertisements.
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| Fair & Lovely Drops Word Fair: Now ‘Fair’ will be banished from ‘Fair and Lovely’ |
Unilever company is going to change the name of its beauty product 'Fair and Lovely' amid the movements going on against racial mentality across the world including America. Unilever Company does more than $ 500 million annually in India only from Fair and Lovely brands. Questions were also raised about the cream that promotes white complexion in the campaign to prevent discrimination against blacks across the world.
Unilever Company has said that it will remove words like Fair, Whitening and Lightning from the packaging of its brand. In addition, women of all colors will be given space in advertisements and promotional material. Apart from India, this cream is sold in Bangladesh, Indonesia, Thailand, Pakistan and many countries of Asia.
Since the death of George Floyd in the US, there has been a debate about racial mentality all over the world. Movements like 'Black Lives Matter' are being run in all places. In the same week, Johnson & Johnson Company said it was moving out of the skin whitening business. It also includes products such as the Clean and Clear Fairness brand in India and the Neutrogena Fine Fairness line in Asia.
Sunny Jain, president of Unilever Beauty and Personal Care Division, said, "We understand that words like Fair, White and Light reveal a unilateral definition of beauty which is not right. We want to improve it."
There is a lot of craze in the Asian countries, including India, over the white color. White color is seen not only by beauty but also with status and money. The same mentality is roasted by companies like L'Oreal, Procter & Gamble and offering all the products that promise fair skin.
Apart from Hindustan Unilever, several large companies like Johnson & Johnson, Glossier, Shaadi.com and others have started deleting racist features in their products.
Johnson & Johnson will also be making their product 'BandAid' skin color dark black and brown. Shaadi.com has removed the option of finding a mate based on skin color from their website.
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